In today's world in which companies and marketers operate, content marketing and native ads are two of the most widely used strategies by which they could mesmerize their intended audience without intrusion into people's online lives. Both feature engagement with consumers and help to contribute toward the creation of brand trust. However, the approaches are fundamentally different. Organizations looking forward to making sound marketing decisions should have a basic understanding of the differences. The article covers core aspects of content marketing vs native advertising and brings out unique benefits and applications. What is content marketing? The tactic is to create and disseminate valuable, relevant, and consistent content to attract and retain a clearly defined audience-and the core idea is that they're not trying to advertise with an aggressive tone but make a brand trusted and liked by its target audience on account of the content of a piece that has some intrins